Build Pay-Per-Call & CPL Campaigns
That Profit from Week One

Weekly campaign walkthroughs, live data, and a 200+ media buyer community — led by a marketer who's generated $100M+ in calls and leads. Free to join.

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$85 avg payout per call · $12–45 per lead Phone and form leads convert 10–12x better than clicks alone 200+ media buyers scaling right now
$100M+ In Calls & Lead Revenue
500+ Profitable Campaigns
14+ High-Payout Verticals
Auto Insurance — $38/call · $15/lead Health Insurance — $65/call · $22/lead Medicare — $48/call · $18/lead Legal (PI) — $110/call · $45/lead Home Services — $28/call · $12/lead Solar — $25/call · $35/lead Debt Relief — $72/call · $28/lead Tax Relief — $85/call · $32/lead

This is month one without guidance

$50
2h
Estimated Monthly Profit +$0
Calls & Leads / Day 0
Profit / Day +$0
ROI 0%
Your Progress Month 1 Before Joining
1 2 3 4 5 6
Before
Joining
6 Months
In

This is what most media buyers face alone. With John, month 3 looks different.

Members who followed the program earned $114k+ in call and lead payouts last month

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Sound familiar?

Burning budget blind

Calls and leads come in but you can't tell which ones converted. No true cost-per-call or cost-per-lead. No idea if you're profitable or bleeding money.

Drowning in tools, none of them talking

Ringba, ClickFlare, LanderLab, LeadsPedia, CAPI, postbacks — every guide is outdated. One wrong setting and you lose calls or misattribute leads.

One buyer. Their rules.

Your network capped volume at noon. Payouts delayed. Better call and lead offers exist but you can't find them.

-$2.4B Lost to untracked calls and leads every year
63% Of media buyer ad spend burned without proper tracking
4 in 10 Media buyers quit within 6 months — most never fix what's broken

From first ad to first profit — here's what's inside

Watch real campaigns get built

Watch John build real campaigns from scratch. Every click, every setting, every budget decision. Not theory — the actual campaign running live.

Tech stack, set up for you

Ringba, LeadsPedia, ClickFlare, LanderLab, CAPI integration. Step-by-step. Kept current — when tools update, lessons update.

Live P&L data every week

Actual CPLs, payout rates, conversion rates, P&L breakdowns by vertical. Updated weekly. What's working right now.

Find buyers without cold outreach

Brokers and advertisers post what calls and leads they're buying this week. Find your next deal without cold outreach.

Get your campaign reviewed live

Bring your campaign. Get it reviewed. John breaks down what's working and what's not — on your actual numbers.

Proven templates — skip the blank page

Landing pages, ad creative, Ringba configs, lead form templates, ROI calculators. Start from proven setups instead of blank pages.

The same campaigns, tools, and data John uses every day.

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Tools We Teach

Your instructor has $100M in results — not opinions

$100M+ in call and lead revenue across insurance, legal, home services, and finance. That's not a career summary — it's what John has generated as a media buyer, broker, and advertiser over 10+ years.

He's bought the calls, brokered the calls, and generated the calls. When he teaches campaign optimization, he knows exactly what the buyer on the other end is looking for — because he's been that buyer.

Inside ROIScholars, he opens his actual campaigns — the numbers, the tools, the failures that burned real money — so you skip the expensive lessons.

Weekly Live Calls

Bring your campaign. Get it reviewed by John in real time.

Tools Optimization

Ringba, LeadsPedia, ClickFlare, LanderLab — set up and dialed in.

Industry Insights

What's working this week. Real data, not theory.

200+ media buyers are already inside

Community members earned $114k+ in call and lead payouts in the last 30 days

Join 200+ Media Buyers Free

Case Study

Real campaigns. Real numbers.

Pay-Per-Call Auto Insurance Florida
Pay-Per-Call — Florida Auto Insurance — $50/day
Return on Investment 242%
$50 Daily Spend
47 Calls / Week
$1,786 Weekly Revenue
+$1,436 Net Profit / Wk
This isn't a cherry-picked best day — it's a typical Tuesday. The campaign ran for 4 months at these numbers. Targeting, creative, landing page, tracking — all built using the same process taught inside ROIScholars.

— John Krawczyk

Read full case study →
CPL (Leads) Solar National
Return on Investment 185%
CPL campaigns have lower payouts per lead but higher volume and faster optimization. This solar campaign generated 4 qualified leads per day at $35 each — consistent for 3 months.
$75 Daily Spend
28 Leads / Week
+$965 Net Profit / Wk
Read full case study →
Calls + Leads Medicare National
Return on Investment 198%
Running calls and leads on the same vertical doubles your buyer options. This Medicare campaign ran both models simultaneously — calls to Ringba, leads to LeadsPedia — one ad account, shared creatives.
$100 Daily Spend
31+18 Calls+Leads / Wk
+$1,384 Net Profit / Wk
Read full case study →

All numbers, strategies and profit making techniques shared inside.

Your next profitable campaign starts here

Free access to weekly campaign data, intro courses, and a community of active media buyers. No credit card. No catch.

We send one email per week. That's it.

200+ media buyers inside Unsubscribe anytime

Got questions?

Yes. The community, weekly campaign data, and intro courses cost nothing. No credit card required. There's a paid tier with advanced walkthroughs, templates, and direct access to John — but you'll see the value before deciding.
YouTube teaches concepts with no current data. Other courses sell you a recording and disappear. John shows live campaigns with real numbers, updated weekly — and the community puts media buyers, brokers, and advertisers in one room so you find partners, not just information.
Most media buyers who follow the walkthrough see their first qualified calls within 1–2 weeks. The calculator above shows month 1 reality — slide to month 6 to see what consistent effort with John's guidance produces.
Yes. The free content starts from scratch — what the industry is, how the money flows, which tools to set up first. Most members started exactly where you are.
For calls: Ringba (free tier), LanderLab ($49/mo). For leads: a lead distribution platform + landing page builder. Both need a Meta or Google ad account. Total starting cost: $50–100/month plus ad budget. John walks through exact setup inside the course.
$500–1,000 is enough to test a campaign, collect data, and know if a vertical is worth scaling. John covers how to test efficiently so you're not burning budget without learning anything.
Both. Many verticals work better as leads than calls — solar, home improvement, and education are prime examples. John runs both models and teaches the full stack for each: call tracking with Ringba, lead distribution, and the campaign architecture for both. Some members run calls and leads on the same vertical simultaneously.
ROIScholars AI
Trained on John's methods · Online 24/7

Hey! I'm John's AI assistant, trained on John's pay-per-call and CPL strategies. Ask me anything about campaigns, verticals, or the community.

AI Assistant
AI-powered · Not a substitute for John's live coaching